Why are Lego so expensive?

Why are Lego so expensive

Some of the well-liked toys ever is Lego. You in all probability had a Lego set whenever you have been youthful, and you may even nonetheless have some bricks round now. Or you’re an Adult Lego collector. Though it is a easy system with just about countless software prospects, there may be one downside: Lego is considerably costly.

The exorbitant prices have some rationale as nicely. Extra goes right into a Lego block than you may understand, regardless that a few of it’s the revenue margin. the brick itself, the individuals in it, the setting, and lots of different issues.

The most well-liked building toy, which incorporates however will not be restricted to Lego clones, is Lego, some of the well-known toys ever created. being well-liked and profitable repute permits firms to cost a premium. Simply as a Lexus the phrase Lego stamped onto a plastic brick will bump up the value.

The Lego model remains to be growing

Analysis prices cash, and LEGO is continually growing new merchandise. LEGO releases over 850 units per yr on common. In keeping with the corporate’s Annual Report 2020, new merchandise are 55% of the portfolio annually. Every of these merchandise required analysis, testing, and in some instances, the event of specialist machine elements earlier than it hit the market. The report additionally states that LEGO spends over $138 million per yr on analysis and growth.

Lego high quality comes with a value

Lego makes use of a wide range of plastic varieties to create its items. A sturdy, long-lasting plastic that’s ultimate for the calls for of the brick, acrylonitrile butadiene styrene (ABS) is utilized by the corporate to create commonplace bricks.
ABS creates a sturdy toy and the plastic is suitable with the injection molding method utilized by LEGO to create the aforementioned bricks.

Lego Licensing drives up the value

In case your urge to construct issues overlaps together with your ardour for one thing like Harry Potter, Star Wars, Disney, likelihood is you’ve encountered a licensed LEGO set in some unspecified time in the future. The Danish toy firm has acquired the rights to supply units primarily based on a number of movie and TV franchises over time, and people rights are very costly

Retired Lego units

Lego may also be very costly if a sure set is not made. Some units are double after one yr if they’re not made. This usually happens with grownup units and with sure themes reminiscent of StarWars and Harry Potter. This may be as a result of varied causes reminiscent of a restricted provide, or solely made for a brief time frame. Or if there are uncommon Lego figures within the set. Some Lego Minifigures might be value as a lot as 30$ or extra. You probably have a couple of in a Lego set then the value might go up excessive.

Conclusion why are Lego so costly?

So there we’re. Rather a lot goes right into a LEGO brick, from supplies to model licensing. The producers have nonetheless managed to drop the value regardless of massively rising selection, buying all types of licenses, additional growing their model, and sustaining high quality requirements. Additionally they appear to be doing their bit to enhance the surroundings and the lives of deprived individuals too. This is the reason Lego is so costly! However whenever you have a look at the place the cash goes, it’s value it.

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